facebook header.png

PRODUCTS are made in the FACTORY, but BRANDS are created in the MIND

- Walter Landor

Brand Development

with Dr. Shavon, ND

Dr. Shavon uses her rigorous training and field-knowledge of dietary supplements to inform the development of comprehensive scientific agendas that prove both benefit and safety for the consumer. By extending a credentialed voice product innovation initiatives, technical marketing plans and educational programs, Dr. Shavon has repeatedly protected and expanded the commercial territory of branded nutraceuticals.

Entering this dynamic industry about 5 years ago, Dr. Shavon credits the unlikely marriage of her technical background in biomedical engineering, where she focused on processes, systems and their application to biology in general, to her medical training in naturopathic medicine.


Noticing the value she adds to initiatives within the industry, Dr. Shavon is committed to the visible, meaningful role of the ND professional in the natural products industry.

  • Prospective product positioning assessment and planning

  • Product life cycle management

  • Literature review/interpretation for technical sales support

  • Appraisal of trending science – internally driven or competitive

  • Pre-clinical & clinical study design for commercialization

  • Principal Investigator (PI) & Key Opinion Leader (KOL) identification/acquisition and network development

  • Project planning for claims development and substantiation

  • Regulatory-compliant marketing support and content development

  • Review or filing of regulatory documents

    • New Dietary Ingredient​

    • Generally Recognized as Safe (independent/FDA comprehensive) evaluation

    • Drug Master File

  • Training for internal and partner sales and customer service teams

  • SME contribution in copy, interviews, press releases, technical presentations, journal articles\

  • End product formula marketing and branding